A Reliable
SEO Consultant
For Your
eCommerce Website

Whether you are a business launching your online store or a large enterprises looking to scale your eCommerce, I can you help you increase conversions and sales by directing larger volumes of highly targeted visitors to your site.

Struggling To Attract Your Ideal Customers?

In today's landscape, people go through multiple touchpoints when searching for something to buy online. With this in mind, I will help you leverage the best SEO tactics, from customer reviews to tailored content and everything in between, to reach a broad range of customers interested in your products.​

Having Trouble Converting Leads Into Loyal Customers?

loyal customers

I understand the frustration that results from working so hard to win an online purchase only to then lose that customer to a close competitor. That's why I will help you implementing the most effective eCommerce SEO strategy to keep your prospects engaged, without losing touch with them throughout the buyer's journey.

loyal customers

eCommerce SEO Solutions That Drive Sales​

Whatever your website's actual position in search engine results, I can implement a bullet-proof eCommerce SEO strategy to help your brand rank in top positions and convert cold leads into returning customers.​

seo for new websites

eCommerce SEO Solutions For New Websites

seo for new websites

Building a new website for your online store can be challenging. But ensuring that your website is SEO-friendly is even more difficult.

That's why it's essential to involve an eCommerce SEO expert from the beginning and avoid facing complex challenges later on.

I understand the peculiar SEO challenges that accompany this process and will offer best-in-class SEO solutions to ensure a smooth website launch.

eCommerce SEO Solutions For Large Enterprises

seo for large enterprise

What works for smaller and mid-size websites doesn't necessarily work for larger websites.

This is because more pages your eCommerce website has, more the chances to encounter SEO challenges, from technical SEO and crawlability issues to lack of content quality and freshness.

By having worked with global eCommerce brands in my SEO career, I know exactly how to help your brand build smarter, more sophisticated and scalable enterprise SEO strategies.

seo for large enterprise
seo for niche websites

eCommerce SEO Solutions For Niche Websites

seo for niche websites

There's always a product or service available to satisfy every need. However, some can be so specific that this market represent only a tiny fraction of a larger and more competitive industry.

And although catering to niche markets has numerous benefits, it can be challenging to penetrate them if you don't know how. And reaching potential clients using conventional strategies won't certainly help.

I have the knowledge to ensure that you dominate your niche, no matter how specific it is.

my process

What's in my eCommerce
SEO process?

1. Know Your Customers

Learning more about your customers is the best way to generate more leads. I'll leverage my best SEO strategies to understand your clients while keeping their needs in mind.

2. Website Architecture Review

I'll prioritise website architecture to improve customer experience and brand reputation through seamless navigation. This is the foundation of any site, especially for larger brands.

3. Technical SEO Audit

I will leverage all available resources, from structured data to core web vitals, so that search engines can easily crawl and index your website. Above all, each issue will be prioritised by time and effort required, not just a list of issues from an SEO software.

4. Keyword Research

I'll leverage the best keyword research and adopt keyword intent identification tactics to help you better fulfil the demands of users. This will aim to better tailor content and eventually achieve your business objectives.

5. Keyword Research & Clustering

Instead of just providing a simple list of keywords, I'll create semantically-linked keyword groups and clusters that will dramatically improve the focus of your eCommerce website's SEO strategy.

6. eCommerce Content Strategy

Having products listed on a page it's unfortunately not enough to be found by potential customers. Hence, I'll help you developing a strong content strategy for your online store that will improve organic traffic and increase sales.

7. Category & Product Optimisation

For a more results-driven eCommerce SEO plan, I always include category/product optimisations that will help you penetrate new markets and make your site's structure easier for search engines and users to explore and understand.

8. Content Pruning and New Content

I ensure that I produce quality content that is optimised for relevant SERP features, including featured snippets. On top of that, I will help you define which content you actually need on your site and which not.

9. Digital PR and Link Earning​

With many big players in the eCommerce space, online stores need to become an authority in their space to succeed. I will use all the best SEO tactics to help you get featured in third-party publications and improve the awareness around your product and brand.

Start Optimising Your eCommerce Today

Get in touch so I can learn more about your brand challenges and project requirements. I work with a limited number of clients, so book a call with me to make sure you don't miss out.

WHAT PEOPLE SAY ABOUT ME?

A Word From People Who Worked With Me

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MY SEO BLOG

Latest SEO Articles
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is shopify good for seo?
This article will review the pros and cons of Shopify's SEO features to see if it can be the SEO-friendly CMS you were actually looking for.

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FAQs

Most frequent SEO questions and answers

SEO stands for ‘Search Engine Optimisation’. It is the process of making online information easily discoverable to both search engine bots and users.

eCommerce SEO is instead the process of optimising online stores for search engines. Common eCommerce SEO tasks include product and category optimisation, including schema and structure data, page speed optimisation and much more.

eCommerce SEO works through three primary functions: crawling, indexing and ranking.

Crawling is simply the process of discovering your online store pages across the web while indexing allows search engines to understand which type of content is included in each of your online store website whether is a product image, text or a video. Once those have been fully understood by search engine bots, they get stored in a huge database called ‘index’. When a page is crawled and indexed, search engines decide what information is most relevant to users based on the specific search query they type as well as their language, location and device (mobile or desktop).  

An eCommerce SEO Consultant is almost an extension of your team. He or she can help you navigate through the complexities of search engine optimisation and supporting you with implementing the best strategy so you can maximise the visibility of your online store in search engines.

A great SEO consultant will make your life easier, adopt a test and learn approach to your eCommerce SEO strategy and finally training and coaching you and your team on all the best practices you can adopt to put your products in front of your target audience.

It’s important to rely on an eCommerce SEO Consultant with both strategy and execution experience so he can work with you to get all recommended changes implemented, whether it’s hands on in a CMS, or working in tandem with your development team.

The benefit of hiring an eCommerce SEO consultant over an eCommerce SEO agency is that you simplify the communication process. Most of the times, agencies have different point of contacts including an account manager, an account director, perhaps a client service team, a business director, a head of SEO and sometimes even a senior leadership based on the size of the agency.

Agencies also have a high staff turnover so if you liked that amazing eCommerce SEO consultant, you might be disappointed when you see her/him leaving. An eCommerce SEO Consultant can be the person you trust along your journey of your online store optimisation and they will become your go-to-person as long as you need.

Lastly, agencies generally rely on a bigger network, an office and higher expenses which will affect the final price you are paying. Hiring an independent eCommerce SEO expert might be then a more cost-efficient solution for you as he might work remotely and deal directly with you, without any mediation.

The biggest advantage of SEO is that organic search results are not ads which means that you don’t have to pay for them to be shown in front of users in search engines.

This nurtures trust for users who know that what they are served to are the best results for their search query and that businesses didn’t pay to be there.

SEO is in fact defined as an inbound marketing channel, which means that consumers can find information around your product exactly when they are looking for it. Contrary to outbound marketing channels which involve reaching out to consumers whether they want to hear from you or not, often solely with the advertiser’s goals in mind.

The answer to this question is absolutely yes. Search engines algorithms are built to deliver the best results for the user, which means that if the content you produce answers the search intent of the user, you can compete with both other small online stores and large corporations.

Any online store that also has a physical location or serves a geographic area can also benefit from local SEO.  Local SEO is a search engine optimisation (SEO) strategy that helps your store be more visible in local search results on Google and other search engines (e.g. Google Maps). 

However, realistic expectations should be set up based on the level of competition, the budget available and the time required to see results which will be longer, especially if the level of competition is high. 

Usually, the timeframe a website can see noticeable results can vary anywhere from 3-6 months to 12 months.

This is because the success of a website in search engines depends from a lot of factors, including but not limited to:

–  the industry a business operates in
–  the competitiveness of keywords that a site ranks for
–  the nature of the search results landscape (i.e. search features available in search results)
–  the brand equity and authority a site benefits from vs its competitors.
– how mature is that industry

One of the biggest advantages of SEO is that it targets free results in search engines.

Unlike PPC or paid search, which involves website owners getting involved in a bid with competitors and paying to get their results shown in search engines, organic results coming from SEO are free and entirely based on the quality of the content as well as how this content answers user’s search intent.

However, this doesn’t mean that SEO is completely free. As any other marketing channels, it requires investments. This can include investments towards an SEO consultant, an agency or an in-house team as well as tools and tech stack, development resources, copywriters and content creators among others.

SEO and organic search engine traffic can provide a long-lasting ROI over traditional forms of paid advertising. Unlike PPC, it has the advantage of improving over time and doesn’t rely on short-term tactics.

While SEO doesn’t come for free and it’s not easy, it is also generally more cost-effective than all other paid marketing tactics like PPC in delivering relevant traffic to your website.

If your budget allows it, SEO and PPC can easily both work together in synergy to support your overall cross-channel digital marketing strategy.