A Reliable
SEO Finance Consultant For Financial Services

Whether you are a startup launching a brand new financial service or a large financial institution penetrating a new market, I offer best-in-class finance SEO consultancy that will help you attract new customers and get highly targeted visitors to your site.

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finance seo services

Struggling To Educate Customers About Your Financial Services?

One of the biggest challenges of the financial world is the high topic complexity and choosing a bank, a health insurance or an investment plan is always a complex and stressful decision.

My job as a Finance SEO consultant will be to guide you in creating financial services content that will be easy to understand, engaging and that truly address customer needs.

At the same time, I will help you build a Finance SEO Strategy that will answer user search queries, put your brand in front of your target audience and positioning it as the top-of-mind choice among your competitors.

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Failing To Gain Consumer Trust And Improving Retention?

SaaS product preference

Any content finance brands publish online will fall under the so-called “Your Money Or Your Life” (YMYL). This refers to topics that can potentially have an impact on a person’s health, safety, happiness, and financial stability.

Choosing financial product is in fact not as easy as choosing a brand new TV. As such, consumer tend to not easily trust brands. Being aware of that, Google holds YMYL content up to a higher quality standard and rewards only the best content at the top of search engine results pages.

Thanks to my experience with top financial companies, I know how to handle stricter content quality requirements and will help you build a tailored finance SEO strategy that will take into consideration these challenges.

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SaaS product preference

Finance SEO Services That Generate Leads And Improve Conversions

Whatever you operate in sectors like banking, wealth management, insurance, accounting, stocks, mutual funds, and more, I will help you implement a bullet-proof Finance SEO strategy that will generate leads for your business and convert cold leads into paid customers.

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Finance SEO Services For Startups

Launching a new financial product into the saturated financial market can require a gigantic effort. But ensuring that potential customers will get to know your financial product is even more challenging.

That's why it's essential to involve a Finance SEO expert from the beginning so to start bringing awareness about the benefits customers can get from day one.

I will guide you throughout this process and will offer the best-in-class Finance SEO solutions to ensure a smooth product launch..

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Finance SEO Services For Large Enterprises

Having a mature and established financial product is not an easy task. It requires you to stay on top of new financial trends, comply with regulations and face competitions from new startups.

By carefully analysing data from user searches, I will help you penetrate new markets and reach customers in new niches.

At the same time, a targeted content strategy will aim to build topical authority and better educate customers to make the right choice when choosing among the alternatives in the financial market.

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seo for niche websites

Finance SEO Services For Niche Websites

seo for niche websites

Due to the high competition in the financial space, it's essential to find a specific niche if you are new brand entering the market.

However, this process can be very challenging if you don't know where to start. And reaching potential clients using SEO strategies established financial services brands are adopting won't certainly help.

I have the knowledge to ensure you get the right Finance SEO plan to penetrate your niche, no matter how specific it is.

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my process

What's in my Finance SEO Process?

1. Know Your Customers

Learning more about your customers is the best way to undertand the issues your financial service will solve. I'll leverage the best Finance SEO strategy to better understand your clients while keeping their needs in mind.

2. Website Architecture Review

I'll prioritise website architecture to improve customer experience and brand reputation through seamless navigation. This is the foundation of any site, including financial services brands.

3. Keyword Intent Identification

I'll leverage the best keyword intent identification tactics to help you better fulfil the demands of users and tailor your landing pages and content to your objectives.

4. Keyword Clustering

Instead of just providing a simple list of keywords, I'll create semantically-linked keyword groups and clusters to dramatically improve topical authority and ensure your YMYL content is compliant with the high standards Google set up for this sector.

5. Core Pages Optimisation

For a more results-driven Finance SEO plan, it's essential to have your core pages optimised. This will make easier for your customer to understand your product and for search engines to better crawl and index your pillar pages.

6. Content Strategy

Having core pages optimised it's unfortunately not enough to be found by potential customers. I'll help you develop a quality content strategy that will educate potential customers about your financial product so to attract leads and increase conversions.

7. Content Pruning and New Content

When it comes to YMYL content it's essential to get this optimised for relevant SERP features including featured snippets. I will help you research these opportunities by repurposing existing content and capitalising on content gaps.

8. Finance SEO Audit

I will leverage all available resources, from structured data to core web vitals, so that search engines can easily crawl and index your website. Above all, each issue will be prioritised by time and effort required, not just a list of issues from an SEO software.

9. Digital PR and Link Earning

With many alternatives on the market, it's important to build Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) to succeed in finance. I will use all the best Finance SEO tactics to help you get featured in third-party publications and improve awareness around your brand.

Start Optimising Your Finance
Services Site Today

Get in touch so I can learn more about your brand challenges and project requirements. I work with a limited number of clients worldwide, so book a call with me to make sure you don't miss out.

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WHAT PEOPLE SAY ABOUT ME?

A Word From People Who Worked With Me

reviews for SEO services
Luca's inquisitive nature always drives him on to find the best solutions for his clients. His thirst for knowledge and learning led him to improving many processes and outputs from our team. His work on the Apple account in particular was of the highest standard, his understanding of the brand and culture of this client was second to none. Luca's technical knowledge is unquestioned and his ability to portray complex issues into simple terms for senior stakeholders is an excellent trait. Luca was a dream to manage and a wonderful team player who was always on hand to help and train junior members of staff.
Jake Roman-CaponSEO Account Director
Luca brought enormous value to our team, with his clear and infectious enthusiasm for all matters SEO. He drove a variety of improvements to help move us up the rankings, including working closely with our design, product and technical teams to discover and deliver on a wide array of opportunities, and even pushing our commercial teams to recognise unserved value in the market he could demonstrate was there. I have no doubt he will continue to prove this value on an even greater scale in the future.
Chris SugdenHead of Product
Luca is a dedicated SEO professional who goes above and beyond to deliver results. Working closely with Luca on one of our client accounts, he demonstrated his strong technical skill set and drive to find solutions to client challenges. Luca is always keen to learn, and quickly became proficient on working with our copywriter and advising on the content strategy, as well as supporting on managing the outreach approach. Outside of his role on the account, Luca presented on several occasions to the rest of the SEO team on solutions he had found to make certain tasks more efficient. He also effectively managed and helped to develop junior members of the team.
Louise HeapSEO Account Director
Luca brings to the table a wealth of knowledge and experience in all aspects of SEO, as well as developing effective processes and expertly translating business and marketing objectives into actionable SEO strategies. Luca is also adept at communicating and working with development teams, creating epics and user stories in order to ensure that any new development on-site is aligned with business requirements and is implemented in a way that properly fulfils a user need. Overall, Luca is a highly talented SEO and digital marketer and I would not hesitate to recommend Luca or to work with him again in the future.
Graeme SudworthSEO Account Director
Myself and Luca worked together optimising and improving our site depending on the data we were seeing from customers through SEO. Whether this was creating new pages based on keyword trends, or optimising keywords across the site to ensure ranking improvements. Luca is an expert in his area and always took the time out to explain any new ideas to myself and the team so we could truly understand the impact of any work that was required. Luca is an effective communicator and always ensured that I was kept up to date with any changes or updates that were required which helped me to plan my roadmap and workload for the team. An absolute asset to any team he’s a part of!
Sarah DoveyDigital Product Manager
I thoroughly enjoyed my time working with Luca. We worked together on several projects, where Luca was key to delivering detailed, results-driven SEO solutions for our core trading campaigns such as Black Friday and our business response to Covid-19, to give just two examples! Luca and I also worked closely on delivering and implementing new SEO functionality within AEM, including an improved SEO schema and product mark-up, both of which had significant impact to our search visibility and results. Luca is easy to work with, both incredibly knowledgeable and reliable and a great person to have in any Digital team.
Dean BettsDigital Manager
Luca is a very dedicated knowledgeable professional. He was always going the extra mile to find solutions to complex SEO problems. He is also very creative at finding great ideas for client briefs. An excellent team player as well and always willing to help out.
Amin RashidSEO Manager
Luca always had a fantastic attitude, towards his work and his team. Always curious and interested in learning new things, he kept the team on their feet with SEO updates and industry insights. Growing our biggest clients, whilst training and managing new starters, I couldn’t recommend Luca more.
Hansel MckoySEM Tech Champion
Luca is an extremely capable SEO specialist whose knowledge-base and skill-set continually expand thanks to his constant drive to discover what actually works. An avid problem-solver, Luca is also a consummate professional, whose courtesy, reliability and openness make him a real pleasure to work with.
Padrig JonesCopywriter & Content Strategist
Luca arrived at very crucial time when the SEO department was at its inception. He straight away took leadership of his role, exceeding expectations and gaining more responsibilities with the extending scope of his role. He is a very quick learner, smart thinker, great strategist and more importantly always looks for ways to improve his knowledge to make a bigger, better impact on the company and business overall. I would recommend Luca without any hesitation and think he will be a powerful addition to any team.
Irina N.SEO Manager
I had the chance to work with Luca on a short period. Nonetheless, it was enough to realize I was working with a very professional individual. Luca has the ability to seamlessly manage tight-deadline projects by providing clear instructions, consistent tracking, and meaningful feedback… along with his friendly and polite manners. I'd definitely recommend him.
Johel BurgosSEO Copywriting Consultant
Working with Luca is perfect. High competence as a SEO Specialist, with uncommon skills to involve you in the work project. And then the availability whenever you need his immediate intervention or advice, he is admirable.
Fabio CarboneContent Writer
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