SEO Consulting Services
Whether you’re launching a new website or looking to improve your online presence, it’s essential to adopt a holistic approach for your SEO and Digital Marketing strategy.
Take a look at the services I offer and learn more about I can help your business.
Content is the backbone of any website. I can help you research and plan the content that is most relevant to your target audience, whether hero, hub, or hygiene.
A remarkable website must be frictionless when it comes to crawlability and indexability from search engines. Let me help you spot your website’s technical issues and let’s make it shine.
Digital PR & Link Building
As P.T. Barnum used to say: “Without promotion something terrible happens: nothing!” Let’s get your content the exposure it deserves while building authority and trust around your website.
Keyword Research & Market Insights
Any project should start and ends with data. I take those data, mix it with the right dose of creativity and get the perfect cocktail of actionable SEO & market insights for your brand.
Growing internationally has its own challenges. Especially in search engines. Thanks to my experience with global clients, I'm the right partner to help you get visibility in the right language for your target country. International expansion doesn't have to be so painful after all.
SEO Training & Coaching
Are you or your team interested in learning more about SEO but you don't have the time to follow all the updates in the industry? I offer one-to-one training and coaching sessions to show you how and why search engine can help you be more visible online.
Cross-Vertical SEO Expertise At Your Service
Each industry has its own challenges and there is no one-fits-all solution when competing to find your space in search engine results (SERPS). Thanks to my experience working with businesses in multiple verticals including ecommerce, retail, tech, FMCG, media, finance and gaming, I can help you tailor a truly bespoke strategy tailored to your industry and niche by also bringing learnings from successful players in different industries.
White-Hat SEO Strategies That Really Work
Have you ever been contacted by dodgy individuals promising easy “high-quality” backlinks to your site in exchange of money?
This is against Google guidelines and, along with many others black-hat techniques, can result in significant drops in your organic traffic due to algorithm penalties or manual actions applied by Google.
I use only white-hat tactics for my clients as all I care about is providing a sustainable and long-lasting results. No tricks or shortcuts.
Boosting Your Organic Visibility Using Top SEO Tools
Every SEO strategy needs a thorough research before making any changes to a website. Whether is to understand the search engine results landscape, the competitors in your space, the quality of links coming to your site or the technical issues affecting your site. I use only the best tools in the industry to ensure that you can get the best and most actionable insights possible for your SEO strategy.
Bespoke SEO Support For Every CMS Platforms
A good CMS should be here to support your SEO objectives. If you are looking for an SEO consultant that can work with a customised platform or with one the most popular CMS in the market, I can help.
A UK-based Freelance SEO Consultant Operating Worldwide
I work with my clients remotely which allows me to reduce costs and keep my fee as competitive as possible.
I’m currently based in London (UK) but I partner with businesses worldwide, from Europe (Italy, Spain, Germany, Netherlands among others), US, Australia to the South-East Asia, Middle East and United Arab Emirates.
All the SEO projects are managed online. Businesses I work with, receive regular support via video calls and emails and they can easily check progress as well see their reports online with just a few clicks.
Are You Ready To Take Your Website To The Next Level?
Most frequent questions and answers
SEO stands for ‘Search Engine Optimisation’. It is the process of making online information easily discoverable to both search engine bots and users.
Although there are virtually hundreds of search engines around us (think of Amazon, Ebay, Youtube, Spotify, Bing, or even the internal search within your website), we commonly tend to refer to Google when talking about SEO. This is because it’s the largest search engine in the world with over 92% search engine market share worldwide (StatCounter Global Stats, 2021).
However, there are some countries where local search engines actually outnumber Google. This is the case for Baidu in China, Yandex in Russia, Seznam in Czech Republic and Naver in South Korea.
Search engines work through three primary functions: crawling, indexing and ranking.
Crawling is simply the process of discovering pages across the web while indexing allows search engines to understand which type of content is included in each page whether is an image, text or a video and store them in a huge database called ‘index’. Once a page is crawled and indexed, search engines decide what information is most relevant to users based on the specific search query they type as well as their language, location and device (mobile or desktop).
An SEO Consultant is almost an extension of your team. He or she can help you navigate through the complexities of search engine optimisation and supporting you with implementing the best strategy so you can maximise the visibility of your product or service in search engines.
A great SEO consultant will make your life easier, adopt a test and learn approach to your SEO strategy and finally training and coaching you on all the best practices you can adopt to put your product or service in front of your target audience.
It’s important to rely on an SEO Consultant with both strategy and execution experience so he/she can work with you to get all recommended changes implemented, whether it’s hands on in a CMS, or working with your development team.
The benefit of hiring a freelance SEO consultant over an agency is that you simplify the communication process. Most of the times, agencies have different point of contacts including an account manager, an account director, perhaps a client service team, a business director, a head of SEO and sometimes even a senior leadership based on the size of the agency.
Agencies also have a high staff turnover so if you liked that amazing SEO consultant, you might be disappointed when you see her/him leaving. A Freelance SEO Consultant can be the person you trust along your journey of site optimisation and they will become your go-to-person as long as you need.
Lastly, agencies generally rely on a bigger network, an office and higher expenses which will affect the final price you are paying. Hiring a freelance SEO expert might be then a more cost-efficient solution for you as he might work remotely and deal directly with you, without any mediation.
The biggest advantage of SEO is that SEO results are not ads which means that you don’t have to pay for your site to be served to users in search engines.
This nurtures trust into users who know that they are served that information as it’s best providing an answer to their questions without the business having to pay for being there.
SEO is in fact defined as an inbound marketing channel, which means that consumers can find information around your product or service exactly when they are looking for it. Contrary to outbound marketing channels which involve reaching out to consumers whether they want to hear from you or not, often solely with the advertiser’s goals in mind.
The answer to this question is absolutely yes. Search engines algorithms are built to deliver the best results for the user, which means that if the content you produce answers the search intent of the user, you can compete with both other small businesses and large corporations.
Any business that has a physical location or serves a geographic area can also benefit from local SEO. Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google and other search engines (e.g. maps).
However, realistic expectations should be set up based on the level of competition, the budget available and the time required to see results which will be longer, especially if the level of competition is high.
Usually, the timeframe a website can see noticeable results can vary anywhere from 3-6 months to 12 months.
This is because the success of a website in search engines depends from a lot of factors, including but not limited to:
– the industry a business operates in
– the competitiveness of keywords that a business ranks for
– the nature of the search results landscape (i.e. search features available in search results)
– the brand equity and authority a business benefits from vs its competitors.
– the maturity of that industry
One of the biggest advantages of SEO is that it targets free results in search engines.
Unlike PPC or paid search, which involves website owners getting involved in a bid with competitors and paying to get their results shown in search engines, organic results coming from SEO are free and entirely based on the quality of the content as well as how this content answers user’s search intent.
However, this doesn’t mean that SEO is completely free. As any other marketing channels, it requires investments. This can include investments towards an SEO consultant, an agency or an in-house team as well as tools and tech stack, development resources, copywriters and content creators among others.
SEO and organic search engine traffic can provide a long-lasting ROI over traditional forms of paid advertising. Unlike PPC, it has the advantage of improving over time and doesn’t rely on short-term tactics.
While SEO doesn’t come for free and it’s not easy, it is also generally more cost-effective than all other paid marketing tactics like PPC in delivering relevant traffic to your website.
If your budget allows it, SEO and PPC can easily both work together in synergy to support your overall cross-channel digital marketing strategy.