eCommerce SEO Consultant

Grow Your eCommerce Sales With SEO

I help eCommerce businesses climb Google rankings and drive more conversions to their online stores.

ranking number 1 in Google with Luca Mussari, your eCommerce SEO Consultant

Ecommerce seo Services

How I can help

Content Marketing

Content is the backbone of any website. I can help you research and plan the content that is most relevant to your target audience, whether hero, hub, or hygiene.

Technical SEO

A remarkable website must be frictionless when it comes to crawlability and indexability from search engines. Let me help you spot your website’s technical issues and let’s make it shine.

Digital PR & Link Building

As P.T. Barnum used to say: “Without promotion something terrible happens: nothing!” Let’s get your content the exposure it deserves while building authority and trust around your website.

Keyword Research & Market Insights

Any project should start and ends with data. I take those data, mix it with the right dose of creativity and get the perfect cocktail of actionable SEO & market insights for your brand.

International SEO

Growing internationally has its own challenges. Especially in search engines. Thanks to my experience with global clients, I'm the right partner to help you get visibility in the right language for your target country. International expansion doesn't have to be so painful after all.

SEO Training & Coaching

Are you or your team interested in learning more about SEO but you don't have the time to follow all the updates in the industry? I offer one-to-one training and coaching sessions to show you how and why search engine can help you be more visible online.


Luca Mussari

eCommerce SEO Specialist

I'm a UK-based freelance eCommerce specialist with 6+ years experience in SEO & Content Marketing. I partner with startups and SMEs in the UK and worldwide to unleash their full potential in search engines. My mission is to help eCommerce businesses build a bespoke onsite and off-site eCommerce SEO strategy to get more traffic and sales.

luca mussari


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Most frequent SEO questions and answers

SEO stands for ‘Search Engine Optimisation’. It is the process of making online information easily discoverable to both search engine bots and users.

Although there are virtually hundreds of search engines around us (think of Amazon, Ebay, Youtube, Spotify, Bing, or even the internal search within your website), we commonly tend to refer to Google when talking about SEO. This is because it’s the largest search engine in the world with over 92% search engine market share worldwide (StatCounter Global Stats, 2021).

eCommerce SEO is the search engine optimisation of an online store. Examples of eCommerce SEO tactics are adding short descriptions with relevant keywords on product pages or create easily understandable URLs for search engines and users. Earning backlinks from relevant websites in your niche can also improve rankings for your online store.

Exactly as any other forms of Search Engine Optimisation, eCommerce SEO works through three primary functions: crawling, indexing and ranking.

Crawling is simply the process of discovering your eCommerce pages across the web while indexing allows search engines to understand which type of content is included in each or your online store pages whether is an image, text or a video. Once those have been fully understood by search engine bots, they get stored in a huge database called ‘index’. Once a page is crawled and indexed, search engines decide what information is most relevant to users based on the specific search query they type as well as their language, location and device (mobile or desktop).  

An eCommerce SEO Consultant is almost an extension of your team. He or she can help you navigate through the complexities of search engine optimisation and supporting you with implementing the best strategy so you can maximise the visibility of your online store in search engines.

A great eCommerce SEO consultant will make your life easier, adopt a test and learn approach to your eCommerce SEO strategy and finally training and coaching you and your team on all the best practices you can adopt to put your products in front of your target audience.

It’s important to rely on an eCommerce SEO Consultant with both strategy and execution experience so he/she can work with you to get all recommended changes implemented, whether it’s hands on in a CMS, or working in tandem with your development team.

The benefit of hiring a freelance eCommerce SEO consultant over an eCommerce SEO agency is that you simplify the communication process. Most of the times, agencies have different point of contacts including an account manager, an account director, perhaps a client service team, a business director, a head of SEO and sometimes even a senior leadership based on the size of the agency.

Agencies also have a high staff turnover so if you liked that amazing SEO consultant, you might be disappointed when you see her/him leaving. A Freelance eCommerce SEO Consultant can be the person you trust along your journey of your eCommerce site optimisation and they will become your go-to-person as long as you need.

Lastly, agencies generally rely on a bigger network, an office and higher expenses which will affect the final price you are paying. Hiring a freelance eCommerce SEO expert might be then a more cost-efficient solution for you as he might work remotely and deal directly with you, without any mediation.

The biggest advantage of SEO is that SEO results are not ads which means that you don’t have to pay for your online store to be shown in front of users in search engines.

This nurtures trust into users who know that they are served with the best result that is better providing an answer to their search query without the business having to pay for being there.

SEO is in fact defined as an inbound marketing channel, which means that consumers can find information around your product or service exactly when they are looking for it. Contrary to outbound marketing channels which involve reaching out to consumers whether they want to hear from you or not, often solely with the advertiser’s goals in mind.

The answer to this question is absolutely yes. Search engines algorithms are built to deliver the best results for the user, which means that if the content you produce answers the search intent of the user, you can compete with both other small online stores and large corporations.

Any online store that also has a physical location or serves a geographic area can also benefit from local SEO.  Local SEO is a search engine optimization (SEO) strategy that helps your store be more visible in local search results on Google and other search engines (e.g. Google Maps). 

However, realistic expectations should be set up based on the level of competition, the budget available and the time required to see results which will be longer, especially if the level of competition is high. 

Usually, the timeframe a website can see noticeable results can vary anywhere from 3-6 months to 12 months.

This is because the success of a website in search engines depends from a lot of factors, including but not limited to:

–  the industry an online store operates in
–  the competitiveness of keywords that an eCommerce site ranks for
–  the nature of the search results landscape (i.e. search features available in search results)
–  the brand equity and authority an eCommerce site benefits from vs its competitors.
– the maturity of that industry 

One of the biggest advantages of SEO is that it targets free results in search engines.

Unlike PPC or paid search, which involves website owners getting involved in a bid with competitors and paying to get their results shown in search engines, organic results coming from SEO are free and entirely based on the quality of the content as well as how this content answers user’s search intent.

However, this doesn’t mean that SEO is completely free. As any other marketing channels, it requires investments. This can include investments towards an SEO consultant, an agency or an in-house team as well as tools and tech stack, development resources, copywriters and content creators among others.

SEO and organic search engine traffic can provide a long-lasting ROI over traditional forms of paid advertising. Unlike PPC, it has the advantage of improving over time and doesn’t rely on short-term tactics.

While SEO doesn’t come for free and it’s not easy, it is also generally more cost-effective than all other paid marketing tactics like PPC in delivering relevant traffic to your eCommerce website.

If your budget allows it, SEO and PPC can easily both work together in synergy to support your overall cross-channel digital marketing strategy.